Brand Styling & Design

Brand Styling & Creative Direction:

What is Brand Styling?

Brand Styling is about using different elements such as type, colours, illustration etc. By getting your business branding right you will in turn showcase your brand positively and attract the customers you want.

Here is why it is important:

• To communicate your brand’s message and showcase your brand as you vision it.
• It more than just creating a logo but it’s about making sure your overall corporate identity looks and feels resonates with your brand’s values and vision.
• Your brand identity should be well-crafted, focused and capture the essence of your brand. It should enable your current clients and prospective clients to see your business apart from your competition.
• The brand identity should make you feel confident, it should make you feel proud to share and market your business.
• Your brand identity should be distinctive, have its own creative flair.
• It should be powerful and subconsciously communicate your business values, appeal directly to your target market.

How can we help you?

We would start off with a creative consult gathering information such as the client’s needs, understand the brand’s vision, values and what the brand is. They would then after that create a mood board according to the information we obtained from the consulting session with our added art direction.

This is a great way for the client and us to visualise it and see that we are on the same page. The next step would be to start the design process beginning with the logo and the elements that support it such as colours, patterns, typefaces. Signing off the brand elements is just the beginning of the brand styling process after that comes the collateral such as business cards, website, signage, marketing material, packaging and various other branding elements.

We also offer our art direction services for styled product shoots and marketing campaigns.

Design & Illustration:

The visual image you portray in your branding is a direct reflection of your brand.

The Anchored crew will develop bespoke designs suited to your unique creative needs. We offer design and illustration for print and digital mediums according to your requirements.

Here is a bit of what we do but not limited to

• Corporate Id
• Logo design
• Business cards
• Branding elements
• Corpoate stationary
• Marketing material-flyers,brouchers,posters
• Signage
• Calendars
• Banners
• Menus
• Books
• Invitations

Here are our three main branding packages we have available however we are not limited to these.