Meet Lizzy Lizmar
We have had so much fun getting to know some of the lovely local women business owners. For our last feature this month, we are featuring the wonderful Lizzy Lizmar. Read all about what Lizzy has to say.
Tell us a little bit about yourself and your business?
I am a mexican-American mompreneur that recently moved to Cape town with my South African hubby and 3 year old daughter. We moved from Dubai where I had originally started my business Niftys (originally known as Nifty Little Things), i decided to bring the brand and business with me because i finally found a place with enough retro loving enthusiasts that i knew my retro loving brand would be able to soar.
Nifty’s has grown to have many wonderful facets and divisions that have only fed into my creative process and enabled me to build on my brand even more.
What inspired you to start your business?
When I was pregnant with my daughter I had left my fast paced job in marketing. I got bored fast and decided to start small with a cute brand of small plaque signs and retro sayings signs with pin-ups and 50’s housewives. People loved my style and quickly the brand started to gain notoriety for being super quirky and kitsch.
What do you think are the biggest challenges to owning a small business?
Having to do everything yourself can be overwhelming. Not having the staff nor the budget sometimes can have you working overtime and stress you out.
Running social media, the day to day shop, product design, conceptualizing ideas and producing them, marketing, finances, client management, the list goes on and on, and sometimes you can get very dizzy if you’re not super organised.
What is in store for Nifty’s in the future?
We’re really excited to be laughing our e-commerce website that will help us broaden our horizons and take orders from anywhere in the world.
We will be focusing our time and energy in some amazing new products, and expanding our social media portals such as our tutorials on youtube. We love teaching cool new things to our followers.
What advice would you give to anyone who is wanting to start their own business?
Start small, be resourceful with friends and family, let them help you where they can, don’t be afraid to barter work for work with some folks, it really helps both parties and you can do a lot on your own.
You’ll be surprised how much you can get done one online portals. before i had my own inhouse designers, I used websites like Fiverr.com to help me design professional looking logos, flyers, social media stuff and even videos. Branding is important.
Also, try and teach yourself how to do things so you don’t always have to outsource. Youtube tutorials and instructables.com are great for that.